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Next Generation Peer-to-Peer (P2P) Wireless: Developing Market Opportunities for P2P Direct Applications and Services

Standardization is on the horizon for LTE to operate in a peer-to-peer mode known as LTE Direct (LTE-D) that involves discovery and a mode of operation involving the so-called “ambient awareness”. This is expected to be a novelty at first but quickly evolve into a new ecosystem that is at once complementary and competitive to the current cellular ecosystem. There are a number of additional technologies that may also be deployed that all provide the ability for devices to “discover” one another, although over different distances ranging from centimeters (Near Field Communications), meters (Bluetooth), 10s of meters (Wi-Fi), and some that vary (beacon technologies). This research addresses the technology, companies, solutions, and market opportunities involving discovery, presence/detection, peer-to-peer communications, and related applications. The report evaluates the ecosystem, anticipated impacts, and future of Person-to-Person, Device-to-Device, communications.

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1. Executive Summary
2. Introduction
2.1. Direct Communications
2.2. Discovery
2.3. Ambient Awareness
2.4. Use Case Types
2.5. Use Case Scenarios
3. WiFi Direct
3.1. WiFi Direct Technology
3.2. Key WiFi Direct Players
3.5. Future Applications

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4. LTE Direct
4.1. LTE Direct Technology
4.2. Market Drivers for LTE Direct
4.3. Key LTE Direct Players
4.4. LTE Direct Applications
4.5. Future Technology Integration
4.6. Future Applications
5. P2P Ecosystem Analysis
5.1. Technology Providers
5.2. Wireless Service Providers
5.3. Application Developers
5.4. Social Networks
6. P2P Impact on Operational Support Systems (OSS)
6.1. Administration of Preferences
6.2. Managing Application Access and Usage
7. P2P Billing Support Systems (BSS)
7.2. Changes Required in BSS for P2P
8. P2P Business Models
8.1. Mobile Network Operators
8.2. Social Networks
8.3. Technology Providers
8.4. Application Developers
8.5. Advertisers
9. Market Forecasts
9.1. P2P Communications
9.2. P2P Applications
10. Summary and Recommendations

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